Outback Spirit

Ian and Juleigh Robins and have been making great food for 30 years in restaurants, catering businesses and in food manufacturing. Ian and Juleigh are recognised pioneers of the Australian native food industry and have been at the forefront since its inception in 1986. They established Robins Foods in 1997. Ian and Juleigh’s vision is to bring Indigenous foods into the mainstream food market and the company is the industry leader supplying the Outback Spirit branded range of products to supermarkets nationally in Australia.

In 2000 Ian and Juleigh decided to formalise their relationships with the company’s Indigenous suppliers and established an ethical supply chain that also includes Coles Supermarkets as a partner. Coles philanthropic support of this supply chain through the contributions to the Coles Indigenous Food Fund has ensured that benefits from the sale of Outback Spirit products go back to the Aboriginal people who are developing their own enterprises based on native foods. Both Coles and Robins Foods contribute equally to the Coles Indigenous Food Fund.

Additionally Robins Foods established the Outback Spirit Foundation in 2008 and work closely with the Coles Indigenous Food Fund on projects at Community level. The Outback Spirit Foundation is a Public Benevolent entity and is managed independently from Robins Foods.